OUR HISTORY
The JOURNEY to establish ourselves as a trusted name in the household and food supply industry.
1984
We started the partnership trading company as Syarikat Perniagaan Yoong lee Heng.
1989
We converted the partnership to Syarikat Perniagaan Yoong Lee Heng Sdn Bhd. The company expanded the range of products and bigger retail space to cater for the increased in customers visit.
1995
We set up a new branch across the road at the new wholesale market (Pasar Borong KL).
2003
Our old branch was destroyed by fire and we rebuilt our operation. Thanks to our customers, suppliers and staff’s relentless support, we managed to rise up from the disruption of operation.
2004
We relocate back to the existing place with new shoplot being built on the old place of operation.
2019
Invested in new display racks and improve the storefront to keep up with the customers’ demand.
OUR VALUES
Values that drive our commitment to excellence
RELIABILITY
QUALITY
EFFICIENCY
AFFORDABILITY
VARIETY
CUSTOMER-FOCUSED
INTEGRITY
PIONEERING
OUR SERVICES
Quality products and services at wholesale price
We've been at the grocery wholesale and distribution for years, serving a diverse clientele that includes restaurant operators, food supply companies, hawkers, central kitchens, and small grocery provision stores. With a curated selection of 1,500 SKUs, we ensure that our partners have access to a wide range of quality products to meet their unique needs.
Our commitment to efficiency and reliability sets us apart. Whether you're a small stall operator or a large restaurant chain, we understand the importance of supply consistency and timely delivery. Join us as we continue to innovate and support the food industry, creating connections and delivering solutions that drive your success.
VISION
Become the leading grocery wholesaler in Malaysia, providing customers with exceptional products and services, and become the employer of choice in the community.
MISSION
We offer our customers a wide range of high-quality brand products and services. By attracting a large number of customers with a carefully selected range of products, we are able to achieve greater sales volumes, obtain lower costs, and pass the cost savings back to the customers.
